So “we” are 1 year in to the solo project of JJ Greig Photography. I’ve made lots of new connections, reconnected with older friends and ex colleagues and taken on projects and briefs that I never thought I would be pointing a camera at.
Along the way I have learned a few things, some technical, some business and some, well, “life” lessons which I think are pretty appropriate to most endeavours in the day to day running of things.
First off – Planning:
Video: I was asked to do a video project for a band, which was great fun. They had the end goal in mind and that’s ideal. I had listened to the song in which the visuals would be accompanying, breaking it down to the second and having a nice timeline for everything in place. This means that we knew how much time we needed each shot to last, and having knowledge and experience of shooting allowed us to figure out take lengths etc.
Newborn: – as I’m pretty new to this style of photography, I’m taking my time with it – and am taking my time on set in particular. These wee guys have only been with us for a short while, so when I’m booked for one I clear the whole morning/afternoon/evening. I’ve found that for a “1 hour” shoot is in reality about 2-2.5 hours – and you know what, I’m totally cool with that. Having the parents do some prior research and rehearsal of any poses they want the kids to be in has helped big time. I’m not particularly into the whole “prop” photography, so for my shoots there hasn’t been a need for lots of costume changes and prop changes. But having an idea of what type of shots they want helps the parents be involved in the process and keep interaction with the child. This also allows for me to stay with the camera and direct as opposed to physically moving the precious little thing, which in turn means I can capture the un-rehearsed moments too – seems sensible, right?
Diary: I’m now 33, and for the first time in my life, am religiously using a diary. I share my diary with other photographers and business owners so they know when I’m free and if I’m not free, where I am. It just feels good to know that you are on top of things and that you know what’s coming. Also having to pull shifts elsewhere to bankroll this project means my actual free time is pretty limited at best – so once the 9-5 is done for the day, every minute counts in some cases.
Have a plan. It helps big time.
Next up: Time:
So this is more of an ongoing problem. Let’s do the maths:
7 days in a week, 24 hours a day :
168 hours a week to get productive.
Subtract 42 hours a week for the day job (including to-ing and fro-ing):
126 hours a week left.
Subtract 42 hours a week for sleep (imma 6 hour guy):
84 hours a week left.
Subtract a couple of hours a day – let’s say 8 a week in total , nothing huge, to spend on mundane things like housework, laundry and all the rest.
76 hours left to get things done.
Then you got dinner each night – that’s an hour or so:
69 Hours left.
Then you have to factor in the weekly shop, or the trip to the in-laws which will inevitably take a good few hours at least once a week:
65 hours left to change your life.
Gotta have a beer with your mates from time to time aswell - few hours, one night a week:
62 Hours left
If you are lucky enough to work in tourism and get a weekend day off – that’s a write off with either family or Kirsty:
54 Hours left
We are extremely privileged to have a gorgeous dog, but man is she full of beans and in need of play, or exercise, or both – at least an hour in the morning and a couple at night. 3 hours a day, 21 hours a week.
33 Hours left a week to get cracking on creative thoughts and ideas.
Then there’s the one off thing that actually happens almost every week – say 2 hours to take your mate to the hospital, or help back up a hard drive or something
31 Hours a week left.
Then you get down to do some work. Travelling to Glasgow to meet a client: 2 hours travelling.
29 Hours left in this busy week.
You take your photos after setting the rig up, couple of hours shoot, then back in the van to head back and get editing.
27 hours left for the whole week after one shoot.
Editing – we will talk about gear later – so this can take 5 minutes, or 6 hours, depending on the shoot – lets meet in the middle and say 3 hours.
24 Hours in the week left, better get cracking.
You may have noticed I only mentioned 1 hour for dinner – although you can’t allocate time to spend with your better half, we probably should.
17 Hours a week left.
AS its getting close to the wedding, ill be at the gym a few time a week, 45 mins to an hour in the gym + a half hour sauna.
15.5 hours left.
15.5 HOURS A WEEK LEFT
15.5 Hours a week left and I’ve not been on my bike, I’ve not watched any movies, chilled out with a glass of wine in front of the fire, put the headphones on and just listened to music, gone on a YouTube journey into the unknown or travelled to a hill I’ve wanted to climb for ages.
15.5 Hours a week free time, before we even think about any (extra-curricular activities) is what I have to plan/organise and run shoots, edit them, run meetings, maintain equipment, learn new skills and put them into practice. This means my working environment has to be nice and productive so every second becomes a productive one, which leads me onto my next point:
Next up: Working environment.
Working at a tiny Ikea desk, holding a 13” MacBook and a 22” monitor, keyboard, mouse and chargers etc, real estate is an issue. Add to this it is placed in the far away corner of the spare bedroom, a room where the aforementioned Hungarian Vizsla and my partner just love to come and spend time in whilst I’m trying to get work done. They never go in there when I’m not working – funny that?!
Distractions are not good. A sever lack in Space is not good.
So, excitingly, we (I) now have a small office space to work in with a small portrait studio through the back. Free from distraction, good lighting, more space, sharing with others who are also there to do work and I’ll now have a bigger desk which I can walk all the way around – how cool is that. This also opens up the avenue for filming videos, vlogs, tutorials etc.
Next up – Advertising and promotion of services.
A good website, I believe, should be the second part of this process. This is where I refer people to once we have established a connection / rapport – which is way more important than anything in my opinion. I will of course be looking to generate more traffic this year – but my opinion of this will never change – you need to trust the person you bring in to complete your brief – and I want to be trusted and then hired.
Mind I mentioned a small bit about time earlier, let’s look how your equipment affects this.
So: Gear
Gear is important, Find me a photographer that doesn’t geek out at a new bit of kit?! But! I’m not going to discuss lens quality, which one is better, full frame vs crop sensor and all these other debates and opinions about kit and equipment – more about how it all works in synergy to create your “work flow”.
You take your head-shots with Mr Smith, who is in real estate. They need to be well lit and not too dramatic so you set up the studio. AS you are shooting, you lose a few minutes over the course of the shoot with flash guns taking longer to charge as the batteries start to run out, until they completely die and you need to change them. Awkward. Should have got mains operated ones too. Once you have finished the shoot, you upload all your photos to your workstation via Wi-Fi, or the memory card and the memory card reader – this can take a few minutes depending on which method and if with a memory card; how new and quick your memory card is. Once they are on your computer you then begin editing the images. You make lighting, colour and level adjustments to one photo, and then sync those changes to all photos – when working with several hundred images, this can take some time depending on your computers RAM and your processor speed, and even your graphics card. Same goes for once you have done any Photoshop editing and you now need to save/export the images to a drive and then to the cloud.
You can easily lose up-to 30 mins on just applying edits (not the actual editing) to multiple photos and then saving them. So what am I getting at – Gear DOES make a difference. Fast memory cards + Fast transfer card readers + Fast computers = More efficient operation and work flow = more time to spend camera-in-hand, quicker turn around for that precious wedding album and so on.
So what do I have to look forward this to this year?
At this moment I’m booked in for a good few weddings, (plus getting married myself), hopefully expanding my commercial photography for products and food for brands based locally and slightly further afield, I’ll be doing my first ever self-assessment, the upgrading of my editing equipment to speed things up a bit, working closely with additional service operators out-with a photographic context and hopefully striking up some new partnerships with new exciting clients. I’m considering 2019 as the foundation year, 2020 is to be the first of many construction years ahead.
Oh, if Kirsty lets me, I might even buy a new bike
Ciao till the next time.